brand concept • corporate branding • visual language • concept extensions
Branding for Salt Bar at Foodhall by Future Group
To launch Salt Bars at the Foodhall stores under the Arqa line of spices.
Arqa Salt Bar : a sub-brand under Arqa offers the salt collection ranging from salt bars, blocks, bowls to infused salts.
Shawwal Foods is a brand in sales and distribution of food items in Dubai.
The old logo existed only in Arabic language and hence was difficult for the non-arabic readers to read it.
The task was to create an identity in English that has an arabic touch that
suits the Dubai market and also design a visual language
Establish Core Brand ldentity And Design Architecture
Create brand identity by re-designing the logo unit and tagline.
Design Architecture keeping in the mind 3 sub brands.
Branding and Packaging Architecture
Premier : A vegetarian frozen food brand of Allana Sons Ltd. is a major exporter to foreign markets.
The brand wants to increase its dominance in the domestic market.
Premier now needs distinctive and clutter-breaking packaging to increase shelf throw and set new standards
in the frozen food market
Branding And Packaging Design
Creambell India is looking forward to recreate a contemporary version of existing logo and packaging.
Creambell ice cream was launched in 2003 in India.
They offer a variety of refreshing and exotic ice cream flavours (international and traditional).
It is among the top 5 leading ice cream brands in India and is known for it's quality product innovation.
The task is to create attractive identity and visual languagea (graphics) for the entire Think Skin or TS range with
a clear focus on formats that allow the product to be the hero. Think Skin is a Personal care and accessories brand
by Future Group
BRANDING
To refresh the packaging design that defines an architecture for Anchor Toothbrushes
To rejuvenate the existing identity
Overall design should have an aspirational value
packaging
The brand imagery needs to move up the value chain to be perceived as more premium.
The brand is stronger among the ‘impulse range’ thanks to the Creambell carts and is known for
great tasting products. It does enjoy the trust of consumers but has not kept pace with the times.
Hence, a design re-vamp that makes the brand look premium
Launch Of URO Meats by Meatzza : India
Meatzza is launching a new line of European delicacies products under the brand name, ”URO".
In India market, there is no direct competition as such. This is a rare opportunity to build a new brand from scratch. Brand should look premium and seen as European brand. The business goal, is to create a product line that will appeal to the consumers.
The primary objective is to persuade the audience to buy and experience European Delicacies, as well as to create and characterise this new brand.
MORE TO EXPLORE
Packaging
